CHICKAPIG first launched as a grassroots board game in 2016 by game creator Brian Calhoun (of Rockbridge Guitar) and musician Dave Matthews. Due to the game's immediate broad appeal and original quirkiness, Chickapig quickly evolved into a full-fledged brand. Chickapig appeals to a wide range of people, from children and their parents, to millennials who play games in a group. Chickapig has been nominated for 2019 Toy of the Year, as well as being a Recommended By Mensa Mind Games winner.
Little Joe Chickapig wants to be just like his adventurous grandpa. But how did the old chickapig hero do it? Find out in this fun, original story by Brian Calhoun, creator of the popular Chickapig Board Game."
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MORE CHICKAPIG T-SHIRTSDave Matthews is sitting in his tour bus, at a table inlaid with a custom board game.
"If you roll '1,' you just want to move the cow one [space] and not poo, that's your decision," he says. "Although I would always poo."
Poo is just one of the obstacles as you make your way across the board. The goal is to get your flock of fantastical creatures safely to their destination (and poo-free). And Matthews wants to make it hard for his playing partner Brian Calhoun.
Though Grammy winner Dave Matthews draws most of his headlines for his work as a musician, his partnership on a new board game is putting a spotlight on his entrepreneurial work.
Chickapig, coming from the mind of Rockbridge Guitars co-founder Brian Calhoun, is a chess-like strategy board game, except it features chicken-pig hybrids, an increased focus on accompanying social activity, and poop. Lots of poop. After all, wasn’t chess always missing a defecating cow to block your opponent’s desired moves?
"The future looks bright for this farm-to-table age-versatile game. That is, until you slip in the poop and have to pick up a poop card."
— Entertainment Weekly
"Chickapig is better for kids than chess because it introduces chess-like thinking, but in a fun light-hearted way."
— Judah Brownstein, former 12th grade National Chess Champion
"I love Chickapig! It’s engaging, interactive, and has great replay value. Chickapig is might, might fun!"
— Pete Fenlon, CEO Catan Studio